Pink Ribbons, Inc. is an excellent documentary that shows how corporations internationally exploit people’s desire to contribute to the fight against breast cancer by using campaigns to promote products while simultaneously using carcinogens and giving a minuscule fraction of its funds to actual research. In addition, it shows how gender norms are used to defuse the inherent ugliness and anger/frustration in the battle against cancer. Pink Ribbons, Inc. shows how activism and change is manipulated into commercialism and well-intentioned ineffectiveness. Hopefully not another preach to the choir documentary. Most important takeaway: how alienated women who are in stage four feel by the campaign as if they did not do enough to prevent their condition, which is ridiculous-as if living a certain way will mean that you make you exempt from such suffering.